Public Relations Endowed Lecture

067inoue Takashi INOUE, Adjunct Professor

【Specialized Fields】
Public Relations

【Subjects】 Public Relations
【Background】 Received Ph.D. from Waseda University
Established Inoue Public Relations, Inc. in 1970
Visiting Professor, Waseda University (2004-2008)
Visiting Professor, Akita International University (Second semester, 2016)
Ph.D.(Public Management)
【Publications】 Research on Self-Correction Model (SCM) in Public Relations: An examination of the transformation in the self-correction process, and verification through case studies
"Public Relations" (Nihon Hyoronsha)
"Setsumei Sekinin to wa Nanika?" (PHP Publishing), others
【Message】 Public relations is no longer only for PR professionals, but required skill to succeed at stakeholder relationship management that is essential to survive and efficiently achieve your goals in a hyper-globalized world. As future members of top management you, yourself, will need to be skilled in public relations.

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