Mini-MBA Certificate Program for Service Management in Kyoto University
New MEXT Adult Education Initiative for Business Professionals


Funded by MEXT during 2014-2016
Self-financed during 2017-2019

【Program Aim】

The participants for this program are expected to be people working in business and the course provides a basic theory of service management, case studies of excellent service business conducted via a systematic learning process. This course awards a certification upon the completion of the course.

【The program contents】

・Understanding of the basic principles of service management
・A case study of an excellent service business and of applicable acquisition of the modern management techniques obtained through dialogue with a proprietor.
・The preparative study in which a business case text and pictorial materials, etc. are utilized in an E-learning web system for supporting working people in society.
・A work outline of a study for a new brand development process.

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【Members】

●Leader
 Yasunaga WAKABAYASHI (Dean)

●Program Coordinator
 Naoki WAKABAYASHI (Professor)
 Yoshinori HARA (Professor)
 Yutaka YAMAUCHI (Associate Professor)
 Yoshikazu MAEGAWA (Associate Professor)
 Takeshi HIRAMOTO (Senior Lecturer)

【Member list in The Industry-academia Cooperation Business Promotion Committee (the order of the Japanese syllabary)】

GANKO FOOD SERVICE Co., Ltd.
Keihan Ryutsu Systems Co., Ltd.
CyberAgent, Inc.
Service Productivity & Innovation for Growth
JAPAN TRAVEL AND TOURISM ASSOCIATION
Japan Retailers Association, Other

【Sponsors】

Osaka Chamber of Commerce and Industry
Kyoto Chamber of Commerce and Industry

【Results for fiscal year 2016】

Participants; 20 people (Including 20 people who have completed the course)

2016smba 22016smba 32016smba 4

Lecture by Prof. Naoki WAKABAYASHI (Left), Mr. YOSHIDA, ANA (Center), Mr. OZAWA, CyberAgent (Right)

【WEB SITE】
・Mini-MBA Certificate Program for Service Management
 http://s-manabinaoshi.jp/

New MEXT Adult Education Initiative for Business Professionals 
 http://www.gsm.kyoto-u.ac.jp/smba/

 

Contact

Contact Us

Kyoto University Graduate School of Management Administrative Office

Yoshida Honmachi, Sakyo-ku, Kyoto-shi
Kyoto 606-8501, Japan

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