Service Exellence

 hmasuda Hisashi MASUDA  Program-specific Senior Lecturer

Service and Hospitality Program

【Specialized Fields】
Service Science,Marketing Research,Service Engineering

【Background】 Dr. Hisashi Masuda serves as program-specific senior lecturer, Graduate School of Management, Kyoto University. He received his Ph.D. from Kyoto University in 2013 and served as assistant professor, Japan Advanced Institute of Science and Technology in 2013-2017.
【Publications】 Hisashi Masuda, et al., “Approaches for sustaining cultural resources by adapting diversified context of customers in tourism: Comparison between Japanese and Slovenian cases”, Serviceology for Services, 5th International Conference(ICServ2017) Proceedings,pp. 55-63, Springer, 2017/07.
【Message】 My research interest is related to new business model and marketing research method to develop and sustain not only simple services but also complex ones. And also I am focusing on how to empower such business directions by using current digital technologies.

Contact Us

Kyoto University Graduate School of Management Administrative Office

Yoshida Honmachi, Sakyo-ku, Kyoto-shi
Kyoto 606-8501, Japan