Executive education Senior LecturerYANG, I-Chieh Michelle

【Specialized Fields】
Marketing, Consumer Culture, Tourism and Hospitality, Political Consumerism, Consumer Experience
Consumer Culture
Dr I-Chieh Michelle Yang is a Senior Lecturer in Marketing at the Graduate School of Management. She graduated from Monash University with Bachelor of Business and Commerce (Honours) and Bachelor of Communications. She received her Ph.D. degree in Marketing from Monash University, Australia in 2020. Michelle served as a Lecturer in Monash University from 2020 to 2021 before joining Kyoto University. She has also taught Tourism Marketing at Akita International University as a Special Course Instructor.
Kirillova, Ksenia & Yang, I-Chieh Michelle. (2022). “The Curse of Conceptual Research in Tourism”, Annals of Tourism Research, 93, 103368
Yang, I-Chieh Michelle, Ismail, Aminath Shaba & French, Juliana. (2022). “’Travelling for Parenthood’: Unravelling the Sociological Shaping of Fertility Tourism Market”, Journal of Marketing Management, 38(5-6), pp. 515-543.
Yang, I-Chieh Michelle, French, Juliana, Lee, Lianne Mei Quin & Shrestha, Keshab Man (2021). “An Institutional Isomorphism Perspective of Tourism Impact”, Annals of Tourism Research, 86
Yang, I-Chieh Michelle, French, Juliana, Lee, Christina. & Watabe, Motoki (2020). “The Symbolism of Tourism in National Identity”, Annals of Tourism Research, 83, pp. 1-12.
Yang, I-Chieh Michelle (2020), “A Journey of Hope: An Institutional Perspective of Japanese Outbound Reproductive Tourism”, Current Issues in Tourism, 23(1), pp. 52-67.
Dr Yang’s research area lies in consumer culture in Asia, politicized consumption, sociology of markets, and tourism marketing. She is currently involved in research on the politicization of consumption in Asia and hospitality in healthcare context. Dr Yang’s works have been published in top-ranked journals, such as Annals of Tourism Research, Journal of Marketing Management and Current Issues in Tourism.
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