Faculty
Business Administration Chairs Associate ProfessorYang, Michelle I-Chieh

i-BA Program
KC-CDO Course
- 【Specialized Fields】
- Marketing, Consumer Culture, Tourism and Hospitality, Political Consumerism, Consumer Experience
- 【Subjects】
- Consumer Culture
- 【Background】
- Michelle I.C. Yang is an Associate Professor of Marketing at the Graduate School of Management, Kyoto University, Japan. She received her Ph.D. in Marketing from Monash University, Australia. Her research areas include consumer culture in Asia, politicized consumption, the sociology of markets, and tourism marketing. Michelle’s works have been published in top-ranked journals, such as Annals of Tourism Research, Journal of Travel Research, Journal of Marketing Management, and Journal of Macromarketing.
- 【Publications】
- Kirillova, Ksenia & Yang, I-Chieh Michelle. (2022). “The Curse of Conceptual Research in Tourism”, Annals of Tourism Research, 93, 103368
Yang, I-Chieh Michelle, Ismail, Aminath Shaba & French, Juliana. (2022). “’Travelling for Parenthood’: Unravelling the Sociological Shaping of Fertility Tourism Market”, Journal of Marketing Management, 38(5-6), pp. 515-543.
Yang, I-Chieh Michelle, French, Juliana, Lee, Lianne Mei Quin & Shrestha, Keshab Man (2021). “An Institutional Isomorphism Perspective of Tourism Impact”, Annals of Tourism Research, 86
Yang, I-Chieh Michelle, French, Juliana, Lee, Christina. & Watabe, Motoki (2020). “The Symbolism of Tourism in National Identity”, Annals of Tourism Research, 83, pp. 1-12.
Yang, I-Chieh Michelle (2020), “A Journey of Hope: An Institutional Perspective of Japanese Outbound Reproductive Tourism”, Current Issues in Tourism, 23(1), pp. 52-67.
- 【Message】
- Dr Yang’s research area lies in consumer culture in Asia, politicized consumption, sociology of markets, and tourism marketing. She is currently involved in research on the politicization of consumption in Asia and hospitality in healthcare context. Dr Yang’s works have been published in top-ranked journals, such as Annals of Tourism Research, Journal of Marketing Management and Current Issues in Tourism.
- 【Website】
- Google Scholar