【Specialized Fields】

Marketing, Consumer Culture, Tourism and Hospitality, Political Consumerism, Consumer Experience

【Subjects】

Consumer Culture, Research Design, Sustainable Marketing: Theory and Practice

【Background】

Michelle I.C. Yang is an Associate Professor of Marketing at the Graduate School of Management, Kyoto University, Japan. She received her Ph.D. in Marketing from Monash University, Australia. Her research areas include consumer culture in Asia, politicized consumption, the sociology of markets, and tourism marketing. Michelle’s works have been published in top-ranked journals, such as International Journal of Research in Marketing, Marketing Theory, Annals of Tourism Research and Journal of Travel Research.

【Publications】

Yang, Michelle I.C., (2025), “Servicescape, Standards, and the Plus-Size Consumer Subject,” Marketing Theory, Online first
Yang, Michelle I.C., and Julien Cayla, (2025), “Ethics at the Margins: Consumer Defensiveness in Constrained Market Contexts,” International Journal of Research in Marketing, Online first
Yang, Michelle I.C., (2025), “Rethinking Embodiment in Tourism Research,” Annals of Tourism Research, Online first
Yang, Michelle I.C., (2024), “Unpacking the Plus-Size Travel Movement,” Journal of Travel Research, 63(7), pp. 1817-1834.
Yang, I-Chieh Michelle, Ismail, Aminath Shaba & French, Juliana. (2022). “’Travelling for Parenthood’: Unravelling the Sociological Shaping of Fertility Tourism Market”, Journal of Marketing Management, 38(5-6), pp. 515-543.
Yang, I-Chieh Michelle, French, Juliana, Lee, Christina. & Watabe, Motoki (2020). “The Symbolism of Tourism in National Identity”, Annals of Tourism Research, 83, pp. 1-12.
Yang, I-Chieh Michelle (2020), “A Journey of Hope: An Institutional Perspective of Japanese Outbound Reproductive Tourism”, Current Issues in Tourism, 23(1), pp. 52-67.

【Message】

Dr Yang’s research area lies in consumer culture in Asia, politicized consumption, sociology of markets, and tourism marketing.

【Activities】

Activity Database on Education and Research, Kyoto University

【Website】

Google Scholar