Faculty

Business Administration Chairs Senior LecturerAika Monden

Business Leadership Program

【Background】
Academic Degrees:Ph.D. in Commerce, Kobe University
Course in charge【Undergraduate】:Marketing
【Graduate】:Marketing
Fields of Research:Marketing
Keywords :Platform, Marketing Strategy, Retail Management
【Publications】
・“Revenue-Sharing Contracts under Demand Uncertainty in Shopping Center”, Real Estate Economics, Volume 49, Issue 2, pp.556-573, Summer 2021 (co-authored with Katsuyoshi Takashima and Yusuke Zennyo).
・“Downstream Cross-holdings and Upstream R&D”, Journal of Industrial Economics, Volume 70, Issue 3, pp.775-789, September 2022 (co-authored with Qing Hu and Tomomichi Mizuno).
・“Consumer Rebates from E-Commerce Platforms and Multi-Channel Management of Third-Party Sellers”, Managerial and Decision Economics, Volume 43, Issue 7, pp.3059-3071, October 2022 (co-authored with Yusuke Zennyo).
【Activities】
Activity Database on Education and Research, Kyoto University