On Sept. 5, “Frontiers of Service-Dominant Logic and Future Research Directions” Symposium was held by the Graduate School of Management. The symposium discussed current state and future directions to advance theories on Service-Dominant Logic. As a key note speaker, Prof. Stephen L. Vargo (University of Hawaii) presented the latest thinking on S-D Logic. Prof. Chieko Minami (Kobe University) and Associate Prof. Yoshinori Fujikawa (Hitotsubashi University) presented their research applying S-D Logic. Panel discussion followed, including Prof. Yoshinori Hara (Kyoto University), to discuss on the issues of service research and future directions. About 50 academic researchers have participated the symposium.