Apr 1, 2017

Completed:【KAKEN】Designing culture for creating value in the society

Research Category

Grant-in-Aid for Scientific Research (C)

Project Period

2017-04-01 – 2020-03-31

Principal Investigator

Associate Professor Yutaka YAMAUCHI


Culture is now an important source of value. In addition to functionality, price, aesthetic, and ease of use, how individuals can express themselves needs to be taken into consideration. The PI has explored a new design methodology to this end based on his research on value co-creation in service, where individuals present and negotiate their own selves. This research sought to expand this ongoing research program by studying such services as sushi bars, cocktail bars and restaurants in France as well as crafts, where cultural value is transformed. This empirical research then led to the development of theory on design from the cultural perspective and the proposal of a new design methodology and a workshop to promote this methodology.