Research Category

Grant-in-Aid for Scientific Research (A)>Medium-sized Section 22:Civil engineering and related fields

Project Period

2023-04-01 – 2027-03-31

Principal Investigator

Senior Lecturer YANG, I-Chieh Michelle

Keywords

• Political Consumerism / Consumer Culture / Modernity / Traditional Consumption / Ideology

Outline

This research adopts a qualitative research design, using ethnography, interviews, netnography, institutional data, and projective techniques. Data collection begins with a discourse analysis of traditional consumption in Asia through a literature review, archival documents, and newspaper articles.