教員紹介

経営管理講座准教授Yang, Michelle I-Chieh

【専門分野】: Marketing, Consumer Culture, Tourism and Hospitality, Political Consumerism, Consumer Experience

【経歴】: Michelle I.C. Yang is an Associate Professor of Marketing at the Graduate School of Management, Kyoto University, Japan. She received her Ph.D. in Marketing from Monash University, Australia. Her research areas include consumer culture in Asia, politicized consumption, the sociology of markets, and tourism marketing. Michelle’s works have been published in top-ranked journals, such as Annals of Tourism Research, Journal of Travel Research, Journal of Marketing Management, and Journal of Macromarketing.

【主要論文・著作】: Kirillova, Ksenia & Yang, I-Chieh Michelle. (2022). “The Curse of Conceptual Research in Tourism”, Annals of Tourism Research, 93, 103368
Yang, I-Chieh Michelle, Ismail, Aminath Shaba & French, Juliana. (2022). “’Travelling for Parenthood’: Unravelling the Sociological Shaping of Fertility Tourism Market”, Journal of Marketing Management, 38(5-6), pp. 515-543.
Yang, I-Chieh Michelle, French, Juliana, Lee, Lianne Mei Quin & Shrestha, Keshab Man (2021). “An Institutional Isomorphism Perspective of Tourism Impact”, Annals of Tourism Research, 86
Yang, I-Chieh Michelle, French, Juliana, Lee, Christina. & Watabe, Motoki (2020). “The Symbolism of Tourism in National Identity”, Annals of Tourism Research, 83, pp. 1-12.
Yang, I-Chieh Michelle (2020), “A Journey of Hope: An Institutional Perspective of Japanese Outbound Reproductive Tourism”, Current Issues in Tourism, 23(1), pp. 52-67.

【メッセージ】: Dr Yang’s research area lies in consumer culture in Asia, politicized consumption, sociology of markets, and tourism marketing. She is currently involved in research on the politicization of consumption in Asia and hospitality in healthcare context. Dr Yang’s works have been published in top-ranked journals, such as Annals of Tourism Research, Journal of Marketing Management and Current Issues in Tourism.