研究種目

若手研究、小区分08010:社会学関連

期間

2023-04-01 – 2028-03-31

代表者

准教授 YANG, I-Chieh Michelle

キーワード

• Political Consumerism / Consumer Culture / Modernity / Traditional Consumption / Ideology

概要

This research adopts a qualitative research design, using ethnography, interviews, netnography, institutional data, and projective techniques. Data collection begins with a discourse analysis of traditional consumption in Asia through a literature review, archival documents, and newspaper articles.